To meet Australia’s Net Zero target by 2050, the energy industry needs a skilled workforce to deliver ambitious projects in a sustainable way. The Clean Energy Council and Energy Efficiency Council teamed up with VML Australia for the ‘It’s Time To Move’ campaign to rally Australians to switch to Net Zero careers.
VML used striking collage-style imagery featuring ten real people working in the clean economy, to inspire people to join the ranks and be a part of Australia’s new, vibrant future.
The unique design challenge required merging a range of image sources, from stock, AI and real world photography into a seamless campaign.

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