In response to road distractions, Feral Friends calls out passengers with distracting behaviours. This campaign was created as part of Re:act, a behavioural change initiative run by Hard Edge in collaboration with Swinburne University. 
As part of a three-person team, I was responsible for art direction, copy writing and graphic design. 


Wrapped bus

Air freshener

Bumper stickers
Social Media
Tag a friend Instagram posts

Facebook sponsored post

Social Spaces

Parking spot advertising

Parking pole

Targeting a captive audience with urinal stickers

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