
In response to road distractions, Feral Friends calls out passengers with distracting behaviours. This campaign was created as part of Re:act, a behavioural change initiative run by Hard Edge in collaboration with Swinburne University.
As part of a three-person team, I was responsible for art direction, copy writing and graphic design.
Vehicles

Wrapped bus

Air freshener




Bumper stickers
Social Media


Tag a friend Instagram posts

Facebook sponsored post

Social Spaces

Parking spot advertising

Parking pole

Targeting a captive audience, urinal stickers
