As part of the final year university project the thrills tasked students with creating a subscription based, direct to consumer pet nutrition brand for millennials. Plus One is a pet brand combining scientifically backed, healthy food and nutrition products with a sense of fun.
The focus of Plus One is bright and engaging design, whilst keeping a sense of clarity and forwardness in the packaging, using cut-out action photography of pets combined with flat, vibrant illustrations and design.
Plus Ones digital presence is direct and friendly, utilising vibrant colours, humour sharing owners organic and honest product experiences.
In physical spaces, Plus One will work to create advertising and products that are engaging to both pets and their owners.